Have you ever asked yourself what do our visitors think about us? What enticed them to come? What types of packages would potential visitors like? Why are visitors really coming to our destination? Well, good news! Destination Exploration has research products to help answer all those questions and more. Our crew has conducted hundreds of focus groups and one-on-one’s over the years. Our qualitative research services consist of traditional and online focus groups, traditional and online one-on-ones, online journaling, and observational studies.

Have you ever asked yourself where are my visitors coming from? Are our marketing efforts working? What is our return-on-investment? What is driving visitors to my destination? Well, good news! Destination Exploration has research products to help answer all those questions and more. Our quantitative research tools are designed to help destinations make actionable and measurable decisions. Our quantitative research services include: Conversion Study, Return-on-Investment Study, Perception Study, Trip Attribute Study and many others.

When a festival or event is organized, there is a common question that is asked time and time again by sponsors, community stakeholders, and government leaders. That question is “What is the economic impact of the festival or event?” Destination Exploration has developed a comprehensive research process to help festivals and event organizers answer the follow questions and more:
– What is the economic impact of your festival or event?
– What do your attendees spend at your festival or event?
– What do your attendees spend in the community at hotels, restaurants, service stations, shopping and more?
– How many attendees are from out of town? Where is their place of residence?
– How likely are they to visit the festival or event next year?
– What is the demographic profile of your attendees? Age, occupation, education, income and more!
– Is there a difference between local spending and out-of-town spending?

Over the years, the crew at Destination Exploration has worked with destinations across the country and a couple of questions always pop-up. Those two questions are “Who are we?” and “Are we providing the experience we say we are?” Those two questions fueled us to develop the Brand Compass™. A compass is used as a navigational tool to get from one place to another or better yet understand where you are currently. Our Brand Compass™ combines qualitative and qualitative research methodologies to gain better understanding and insights of your destination.

InquiryTrack™ is a research tool developed by Destination Exploration to help destinations understand their inquiries better. InquiryTrack™ complies the following information:
– Ranking inquiries by CBSA’s
– Comparing inquiry origin month to month
– Comparing inquiry origin year to year
– Understanding inquiries compared to primary, secondary and tertiary advertising markets.

Destination marketers are always looking to better understand the demographic, psychographic, lifestyle information, purchasing habits, and media preferences of visitors and potential visitors to their destination. Destination Exploration offers a tool to help develop a detailed profile to help better identify and reach their audience with a targeted approach.

Destination Explorations Community Attitude Awareness and Usage Study, does just that, measures the Attitude, Awareness and Usage of your community among consumers in target markets. The Community AAU study provides direction to better implement marketing and branding efforts.

Destination Explorations Conversion Return-on-Investment Report Card is a measurement of how effective your marketing efforts are from a dollars and cents perspective.